Sorry there should be 3 on that pic. Must have put the wrong link on soz. The third one which you are refering to is the BenQ/Philips/LiteOn.
In Textbooks tutorial, It adivse's that there is no firmware or software to flash the BenQ/Philips/LiteOn models, but that was back in July 07.
So I dunno weather there is anything as of yet or not.