Dead Island is famous for having arguably the most dramatic, memorable advertisement of 2011, with its backward, slow-mo gore fest featuring an undead child. With Dead Island: Riptide, the marketing team is taking a decidedly different approach: They've decided on "No Room in Hell," a rap music video from in-game character Sam B, featuring real-life artist Chamillionaire.
In the Dead Island universe, Sam B is a one-hit wonder for his song "[video=youtube;78bj6ebUVqA]http://www.youtube.com/watch?feature=player_embedded&v=78bj6ebUVqA"[/video]" and "No Room in Hell" is the last single he recorded before traveling to the Royal Palms Resort Hotel on Banoi. Considering what went down on the island when he got there, his fake record label fears this might very well be his last single, ever.
Dead Island: Riptide's fake rap video stars real artist Chamillionaire originally appeared on Joystiq on Thu, 15 Nov 2012 15:30:00 EST. Please see our terms for use of feeds.Permalink | Email this | Comments
Source