The Microsoft Dream.Build.Play/Old Spice challenge is now open!!! This year we decided to kick it up a notch and bring to you a challenge like never before. We are looking for you to create a game that will not only blow our minds, but will also find innovative and creative ways to implement the Old Spice brand. Plus, $135,000.00 (USD) in prizes is on the line and there are 2 ways to compete!!!
In 2010, Old Spice is launching a collection of 4 fresh scents inspired by some of the freshest places on Earth: Matterhorn, Fiji, Denali and Cyprus. To get guys excited about these products, they need your help!
