Since first launching in 2011, Activision has turned its toy-powered gaming franchise Skylanders into an annual release. The third game in the series, Skylanders: Swap Force, is set to arrive this fall and will allow players to mix-and-match parts of 16 new toys for over 250 in game character combinations.
Despite the franchise's success, solidifying it as an annual title in Activision's portfolio, it may not be immune to its new schedule. Activision has walked this road before, with the once-popular Guitar Hero franchise buckling under its own weight of too many releases in too short a time period. But Paul Reiche, Studio President at Toys for Bob [above, left], believes that innovation is the key to growing the franchise; innovation that will keep the "magic" alive for children.
"The way that we're going to succeed is by ensuring that every year we have a meaningful innovation both in the toys and in the software as well," Reiche told Joystiq. Though Toys for Bob first developed Skylanders and launched its successor, Skylanders Giants, in 2012, developer Vicarious Visions has taken over to help the third entry in the series - a studio that developed ports and iOS games in the Skylanders universe and, at one time, helped Activision port the Guitar Hero franchise to mobile and Nintendo platforms.
Continue reading Toys for Bob and Vicarious Visions on keeping annual Skylanders 'magic' aliveDespite the franchise's success, solidifying it as an annual title in Activision's portfolio, it may not be immune to its new schedule. Activision has walked this road before, with the once-popular Guitar Hero franchise buckling under its own weight of too many releases in too short a time period. But Paul Reiche, Studio President at Toys for Bob [above, left], believes that innovation is the key to growing the franchise; innovation that will keep the "magic" alive for children.
"The way that we're going to succeed is by ensuring that every year we have a meaningful innovation both in the toys and in the software as well," Reiche told Joystiq. Though Toys for Bob first developed Skylanders and launched its successor, Skylanders Giants, in 2012, developer Vicarious Visions has taken over to help the third entry in the series - a studio that developed ports and iOS games in the Skylanders universe and, at one time, helped Activision port the Guitar Hero franchise to mobile and Nintendo platforms.
Toys for Bob and Vicarious Visions on keeping annual Skylanders 'magic' alive originally appeared on Joystiq on Wed, 06 Feb 2013 17:45:00 EST. Please see our terms for use of feeds.Permalink | Email this | Comments
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